MG Motor UK is launching a special discount scheme for employees of its local industry, council and other organisations.
It has launched a MG Privileged Members Car Scheme, with initial membership offered to 46,000 people working for Birmingham City Council.
Other local organisations will be invited later.
Council leader Sir Albert Bore said: "The new administration is delighted to support this initiative. Our policy is to buy Birmingham wherever possible. This will create work in the city and get our people back in jobs."
MG's Longbridge assembly plant employs some 400 people.