Nissan confirms limited production run for Juke-R supercrossover

Nissan confirms limited production run for Juke-R supercrossover

04/05/2012 in News, All News, Car Manufacturer News

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Nissan confirms limited production run for Juke-R supercrossover

Nissan has announced that its 545bhp Juke-R crossover supercar will be made available to buy in a limited run on build-to-order basis.

The 3.8-litre, 160mph Juke-R made its global debut in Dubai in January this year, attracting enough attention for Nissan to turn it into a production reality.

Nissan has had orders for three cars to be built, with two requests coming from “a high-profile and well-respected member of Dubai society”. There's no official word on how much the Juke-R will cost but it's likely to be over £70,000.

Nissan will build more Juke-Rs upon request and will be taking orders in the coming four weeks, before production starts.

The original Juke-R was based on the MY10 GT-R running gear, but the new productions models will run on the latest running gear from the MY12 GT-R.

Gareth Dunsmore, Juke marketing product manager, said: “The Juke-R was originally intended as a one-off concept to marry two of Nissan’s most innovative models.

“But the reaction we had to the car in Dubai was amazing – people were making offers for the original on the street.

“With such a strong reaction, and with three genuine offers on the table, we decided we had to make the car a reality. We can’t let down enthusiasts who are this keen to add to their collection of cars. The Juke-R has become something of a phenomenon and I’m enormously proud of the impact it has had. There will be more news to come on Juke later in the year.”

Nissan will be marketing the Juke-R further with a new movie called Desert Nemeis which features Nissan’s inaugural GT Academy winner, Lucas Ordonez, as he takes on the world’s best supercars in a Dubai street race.

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Buoyant sales are heading towards the record levels set nearly a decade ago, despite the brand shunning some ultra-competitive volume segments.

Instead, a clever combination of city cars, crossovers, 4x4s and sports cars is delivering strong sales growth, despite the disruption caused by the Japanese earthquake and Tsunami.

Nissan has also carved out a strong competitive advantage in the electric vehicle market with the Leaf, which is now supported by a 30-plus strong dealer network. T

The next step will be to focus on generating greater levels of used car sales, particularly for its popular Quashqai.

Nissan sells more than 2,000 new Qashqais every month and the aim is to ensure dealers maximise the 'lifecycle value' of the vehicles by keeping as many as possible within the network when they come back as used stock.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Nissan administers car and LCV sales under a single contract.

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