Toyota rewards new talent at Apprentice of the Year awards

Toyota rewards new talent at Apprentice of the Year awards

19/06/2012 in News, All News, Car Manufacturer News, People News, Dealer News

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Toyota rewards new talent at Apprentice of the Year awards

Toyota and Lexus have presented 28 certificates to graduates at its Apprentice of the Year awards 2011/2012.

The event organised by the Toyota and Lexus Academy in Nottingham and hosted at Toyota’s Burnaston factory in Derbyshire formally confirms their status as fully qualified service technicians, body and paint technicians and parts and service advisors at dealerships across the UK.

The 2011/2012 Toyota and Lexus graduates are:

Daniel Aspinall Vantage Knaresborough
Mark Baines Lindop Bros, Queensferry
Carl Banning Sims Toyota, Northampton
Anthony Blears RRG Bury
Sam Burness Octagon Bracknell
Matthew Crame Lexus Swindon
Joseph Dalton RRG Altrincham
Jack Dodsley Lexus Leicester
Phillip Donaghey Sims Toyota, Northampton
David Freeman Lookers Rayleigh
James Gascoigne Ron Brooks Macclesfield
Daniel Goodson Dingles Toyota (Norfolk and Suffolk)
Alex Hands Charles Clark Wolverhampton
Daniel Hardy Marshalls of Peterborough
Timothy Hart Pentagon Doncaster
Karl Jones Motorline (Kent, Surrey and Sussex)
Martin Jones Lexus Milton Keynes
Sean Kennedy Lexus Coventry
James Logue Marshall of Peterborough
Rebecca Marsh Gordon Lamb Chesterfield
Robert McNeill Lexus Sidcup
Christian Medina Curries Twickenham
Stuart Neary H.W. Moon, Wigan
Marshall Shipley Pinkstones, Stoke on Trent
Ruth Stafford Farmer and Carlisle, Lougborough
Mark Strong Lexus Reading
Daniel Taylor Lexus Newcastle
Naren Vajesang Jemca Edgware Road

Apprentice of the Year

Practical and theory skills are tested in the annual Toyota and Lexus Apprentice of the Year competition, which took place this year on May 11 at the Toyota and Lexus Academy.

The finalists, who qualified for a place in the final through preliminary testing. On the day each was required to complete four 40-minute tasks relevant to their work as service technicians, body and paint technicians or parts advisors. Testing took place at work stations, monitored by managers, trainers and assessors.

The 2012 winners are:

Service technician
Year 1 Thomas Hurn Dingles Toyota
Year 2 Ben Rollison Listers Toyota Attleborough
Year 3 James Gearing Octagon Toyota Reading

Overall winner

James Gearing

Parts advisor

Year 2 Don Sabatino RRG Salford Quays
Year 3 Tom Roe Lexus Hull

Overall winner

Tom Roe

Body and paint technician overall winner

Andrew McPhie RRG Bolton Accident and Repair Centre

All competitors received a commemorative medal and year winners were presented with a trophy and digital camera. The three overall winners received a trophy, a Blackberry tablet and a personally engraved silver trophy, which they retain for a year.

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Toyota (GB)

Toyota has endured two challenging years which have seen its sales slip, caused by both internal and external events. The challenge now is to halt the slide in 2012 and return to growth.

A product offensive will go some of the way to delivering that increase, including the first full year of new Avensis and Yaris, along with a host of hybrid launches, covering Yaris, the Prius+ seven-seat MPV and Prius Plug-in.

There is also a focus on maintaining consistency of service across the retail network and ensuring dealers are profitable by ensuring customers stay in the franchised network for servicing work as their vehicles get older.

Retention of the 0-8 year Toyota parc is around 34%, compared to about 60% for Lexus.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Toyota administers car and LCV sales under a single contract.

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Lexus’s unsuccessful foray into diesel cars was consigned to history with the launch of the third-generation IS saloon in 2013. Lexus will focus on petrol-electric hybrid in the UK in future and potential customers seem to be getting the message that hybrids can be cost-effective compared with diesel alternatives.

With IS and GS models offering versions below critical CO2 thresholds for business customers, sales and market share are once again on an upward trajectory.

Lexus is likely to continue this momentum with a new smaller SUV arriving in showrooms before the end of the year. The new NX will be offered with the same four-cylinder petrol-electric powertrain as the IS 300h and GS 300h, providing a low-CO2 alternative to cars such as the diesel Audi Q5, BMW X3 and Volvo XC90.

With fewer than 50 sales centres, the brand still has a small footprint in the UK, although the NX will be the model to help Lexus achieve consistent annual registrations above 10,000 units.

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  • Identify the fastest growing dealers
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