SsangYong ready to launch Korando pick-up

SsangYong ready to launch Korando pick-up

16/08/2012 in News, Manufacturer News

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SsangYong will launch a Korando Sports utility pick-up this autumn.

The new model was first presented as the SUT-1 (sport utility) concept at international motor shows in 2011 and in production ready form at this year’s Geneva Motor Show.

SsangYong believes the five-seater double cab will appeal to those who need a working vehicle, the practicality of four wheel drive, 2.3 tonne towing but can also operate as a family car.

The pick-up has 2.04m2 load area on the flat deck complete with load liner and anchor points.

Prices will be announced at its launch in October but SsangYong said it’s likely they will be “extremely competitive”.
The new model puts SsangYong in competition with Mitsubishi’s L200 and the Great Wall Steed.

The Korando Sports features a 153bhp 2.0-litre diesel with peak torque of 360Nm delivered between 1,500rpm and 2,800rpm.

There are two models in the range – the SX and EX. The EX comes with leather upholstery with seat warmers, powered driver’s seat, 18-inch alloy wheels, heated, electrically adjustable and power folding door mirrors, and rear parking sensors. A six-speed automatic transmission with cruise control is also available as an option.

An optional rigid hard top is available and comes with a hinged rear window that closes behind the tailgate so that the car’s central locking secures and protects the contents.

Standard safety features include electronic stability programme (ESP), active roll-over protection (ARP) and hill start assist (HSA). A five-year warranty is also standard.

There are currently 52 SsangYong dealers covering England, Northern Ireland, Scotland and Wales, with new locations soon to be announced.




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SsangYong UK

SsangYong is looking to relaunch in the UK as well as strengthen its dealer network now its future has been secured by Indian manufacturer Mahindra & Mahindra.

Supply and sales have stalled. Just 242 models were sold in the UK last year as the Korean brand was forced to restructure in 2009 after going into court receivership.

The company was rescued when Mahindra agreed to buy a 70% stake. The deal was finalised in March. There are currently 50 SsangYong dealers in the UK with 35 sales points and 15 service centres.

Paul Williams, chief executive of importer SsangYong Motors UK (formerly Koelliker UK), is looking to switch all dealers to selling new cars, as well as increase the network to 65 ready for the March 2012 plate-change. It could increase to 85 by 2013. Start-up costs for the new car franchise are put at less than £5,000.

He will embark on a recruitment drive to fill 20 open points across the country, including south-east London, Greater Manchester, Liverpool and Nottingham.

SsangYong will be looking to steal market share from fellow Korean brands Hyundai and Kia, as well as Mitsubishi and Nissan. The brand will look to highlight a low price/high quality message in targeted online marketing campaigns aimed at caravan towers, horse owners and farmers.

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