Double success for Pendragon at Mercedes-Benz Retailer of the Year Awards

Double success for Pendragon at Mercedes-Benz Retailer of the Year Awards

21/01/2013 in News, All News

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Double success for Pendragon at Mercedes-Benz Retailer of the Year Awards

Pendragon’s Glasgow operation has scooped two major Mercedes-Benz awards: Retailer of the Year 2012 and Service and Parts Team of the Year 2012.

Jim Robertson, market area director, commented: “We are delighted to have been named not only Retailer of the Year, but also Parts and Service Team of the Year.

“It has been a real team effort with a focus on our customers and the service we offer them.

“This is a great boost for the team at the start of what is going to be another busy year with more new products. We look forward to serving our customers, both old and new.”

Other big winners were Listers (sales), dealers based in and around Wolverhampton and Stoke (customer service) and Sytner West (Smart).

Richard Griffiths of Mercedes-Benz Swansea won the Technical Apprentice of the Year gong, while Liam Hudson of Mercedes-Benz of Sheffield received the Parts Apprentice of the Year Award.

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Mercedes-Benz UK

Mercedes-Benz’s ambition is to become the number one premium brand in the UK car market (fleet and retail), on the way to becoming the world’s best-selling premium brand.

These are courageous aspirations given how long it has lagged behind its rivals BMW and Audi. The growth will be fuelled by new products, many of which are compact and affordable, giving drivers an opportunity to own or lease a new Mercedes-Benz they might not have had before, whether because the cars were out of their budget or lacked the appeal to attract younger customers.

Cars such as the latest A-Class, the CLA four-door coupé and GLA crossover are all helping boost growth and with almost 110,000 registrations in 2013, it is gaining on BMW and Audi.

The Smart range is being relaunched with a new Fortwo and Forfour this year, based on a shared platform with the new Renault Twingo. This should create renewed interest in Smart as well as attract customers who might have outgrown their Fortwo.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.

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Comments (2)

Dissatisfied customer - 105 weeks ago

After recently purchasing a new Mercedes from Pendragon & having some experience of other merc dealers, ,this comes as a shock to me

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Richard Griffiths - 106 weeks ago

Hello just read the article just wondering do you have the rest of the pictures from the night. I've been unable to get the picture I had taken with the award.

Please email me with a reply
Richard Griffiths of Mercedes Swansea

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