Double success for Pendragon at Mercedes-Benz Retailer of the Year Awards

Updates products and new segments will be a key to growth at Mercedes-Benz, building on a strong performance in the past few years.

2011 was the year of the launch of brand new CLS, a facelifted C-Class coupé, SLK, SLS Roadster, followed in 2012 with a new M-Class, SL and B-Class on a new front-wheel drive platform, with a new A- Class rounding off the year.

This constant updating of product is supported by a focus on the network, in particular driving volumes of used car sales through dealerships, with predicted potential for up to 80,000 units annually in five to six years. A revised approach to the fleet market is also intended to boost sales to businesses.

The strategy of growing sales will also work hand-in-hand with building dealership profitability.

Already RoS is between 1.8% and 1.9%, the best for several years although there is an ambition to drive this even higher in the future.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.