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AM Online

Extended warranty to help Great Wall sales

Great Wall UK has extended the warranty on its Chinese-built Steed pick-up to boost its attraction.

In a tactical campaign until the end of June, the distributor has coupled a further three year/125,000 mile powertrain extended warranty onto the standard three-year/60,000-mile manufacturer warranty.

As well as the new six-year / 125,000-mile mechanical warranty, all Great Wall Steeds benefit from a six-year anti-perforation warranty, three-year paint warranty and three-year roadside assistance.

“The six-year warranty reaffirms Great Wall’s commitment to offer fantastic value and guaranteed quality to businesses and consumers in the UK,” said Haydn Davies, marketing director at Great Wall UK. 

“The Steed has always represented outstanding value for money, with a low purchase price, generous equipment levels and excellent fuel economy for its class, and this extended warranty will further enhance the appeal of our vehicles.”

Great Wall’s entry-level Steed S is the most affordable 4x4 double-cab pick up, with a purchase price of just £13,998 (CVOTR).

Great Wall’s first offering to the UK market, the Steed S, has since been joined in March by two special edition models, the Steed Chrome and Steed Tracker, each offering generous additional equipment for £14,998.

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