A Leicester dealership has been named the UK's best for customer satisfaction in Motor Codes' Garage of the Year Competition.
Following six weeks of voting by garage customers and an award ceremony this morning, Motor Codes has named Sturgess Jaguar, Leicester, its franchised main dealer of the year and Top Marques of Hitchin picked up the independent garage prize.
The competition celebrates top-class customer service.
Chris Mason, managing director of Motor Codes, was part of the judging panel and outlined why Sturgess and Top Marques stood out from a crowd of thousands of other garages: "As well as the volume of votes from satisfied customers, we analysed the comments people made about our twenty regional finalists. Though very different businesses, both Sturgess and Top Marques showed the ability to adopt the personal service associated with a family-run business that builds long-term relationships with customers."
The judges highlighted evidence of a number of shared themes found with the two winners: A strong focus on obtaining - and acting upon - customer feedback, a transparent, customer-focused approach to those times when things do go wrong and an all-round effort to accommodate all types of customer requirement, however big or small a job may be. There was also some good use of social media.
Andy West is customer services director at Jaguar and was proud of the win for Sturgess: "I am thrilled that Sturgess has won Franchise Garage of the Year. Chris Sturgess and his team at Jaguar Leicester work very hard to look after their customers and make great use of digital media to stay in close contact.
"Jaguar was proud to be ranked number one in the last JD Power survey and will continue to work closely with Motor Codes to ensure that the very highest levels of customer service are delivered in the car industry."
The winning garages were picked from twenty regional champions - the nation's favourite franchised main dealers and independent garages.
11,500 people voted to endorse the first-class customer service they have received at Motor Codes subscribing garages, all of which commit to the scrutiny of the Trading Standards-approved Service and Repair Code.
The Motor Codes' Garage of the Year competition results
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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