A major survey of UK customers has concluded that using car rental can help people own fewer cars and adopt more sustainable travel habits.

The research on behalf of the British Vehicle Rental and Leasing Association (BVRLA) examined the travel habits and motivation of 3,700 car rental customers.

It found that rental is used by a diverse range of people for a wide variety of purposes, in particular those who wish to avoid owning a car or to own fewer cars, and found rental cars are used more efficiently than private cars on average.

The BVRLA said that compared to the average private car, the average rental car is newer, better maintained and emits less pollution per mile driven.

The BVRLA believes that the findings support its call for car rental to be given greater consideration by policymakers.

“This survey has established that car rental customers have similar travel habits to users of car clubs,” said BVRLA chief executive Gerry Keaney.

“We believe that car rental, car clubs and car sharing are part of the same family of pay-as-you-go motoring options that all contribute to a more sustainable, less intensive approach to car use, particularly in urban areas.”