Mercedes-Benz looks to boost CV sales with 24-hour service offering

Mercedes-Benz looks to boost CV sales with 24-hour service offering

08/07/2013 in News, All News, Car Manufacturer News

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Mercedes-Benz looks to boost CV sales with 24-hour service offering

The Mercedes-Benz commercial vehicle dealer network is looking to stand up against main rival Ford with 24-hour breakdown service cover across its 98 dealerships.

Out of those dealers, 70% also offer 24 hour servicing and repair through the night.

Ford also offers 24-hour break down cover, but Mercedes believes operating 24 hour servicing across the majority of its sites will help to give it a boost.

A spokeman for Mercedes-Benz said: "If you breakdown at 02.00 in the morning, or 21.00 in the evening, a service technician in a fully equipped van from one of our franchised dealerships will attend the breakdown. It's not outsourced to The AA or RAC.

"The roadside fix repair rate is 80% (80% are repaired at the roadside - not needing to be recovered to the nearest dealer).

"Our attendance time is an national average of 52-minutes (that's on a 24-clock)."

The brand embarked on a marketing campaign for its CV business this month with a promotional trip using the Citan small van to visit all 98 dealerships. Mercedes is now using the new tagline 'born to run' for its range of vans.

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Mercedes-Benz UK

Mercedes-Benz’s ambition is to become the number one premium brand in the UK car market (fleet and retail), on the way to becoming the world’s best-selling premium brand.

These are courageous aspirations given how long it has lagged behind its rivals BMW and Audi. The growth will be fuelled by new products, many of which are compact and affordable, giving drivers an opportunity to own or lease a new Mercedes-Benz they might not have had before, whether because the cars were out of their budget or lacked the appeal to attract younger customers.

Cars such as the latest A-Class, the CLA four-door coupé and GLA crossover are all helping boost growth and with almost 110,000 registrations in 2013, it is gaining on BMW and Audi.

The Smart range is being relaunched with a new Fortwo and Forfour this year, based on a shared platform with the new Renault Twingo. This should create renewed interest in Smart as well as attract customers who might have outgrown their Fortwo.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.

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