Mercedes-Benz looks to boost CV sales with 24-hour service offering

Mercedes-Benz looks to boost CV sales with 24-hour service offering

08/07/2013 in News, All News, Car Manufacturer News

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Mercedes-Benz looks to boost CV sales with 24-hour service offering

The Mercedes-Benz commercial vehicle dealer network is looking to stand up against main rival Ford with 24-hour breakdown service cover across its 98 dealerships.

Out of those dealers, 70% also offer 24 hour servicing and repair through the night.

Ford also offers 24-hour break down cover, but Mercedes believes operating 24 hour servicing across the majority of its sites will help to give it a boost.

A spokeman for Mercedes-Benz said: "If you breakdown at 02.00 in the morning, or 21.00 in the evening, a service technician in a fully equipped van from one of our franchised dealerships will attend the breakdown. It's not outsourced to The AA or RAC.

"The roadside fix repair rate is 80% (80% are repaired at the roadside - not needing to be recovered to the nearest dealer).

"Our attendance time is an national average of 52-minutes (that's on a 24-clock)."

The brand embarked on a marketing campaign for its CV business this month with a promotional trip using the Citan small van to visit all 98 dealerships. Mercedes is now using the new tagline 'born to run' for its range of vans.

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Mercedes-Benz UK

Mercedes-Benz is well-ahead of its previously stated growth targets which were aiming for 80,000 units by the middle of the decade.

By the end of 2013, growth of nearly 20% meant that it leapt passed 80,000 cars to a landmark sales total of more than 100,000 units, well on the way to its target of matching rivals Audi and BMW for market share.

Its revamped model range has helped close the gap, particularly the new A-Class, but the CLS is also winning new fans.

Growth in 2014 will be helped by a proposed compact SUV, the GLA, while at the elite end of the range, volumes should rise following the decline of Maybach.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.

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