Close Close
Poll

How do you expect the capital investment demands of your franchise to change between now and 2020? Please leave a comment.

View the poll
AM Online

Jaguar tops JD Power Dealer Satisfaction Survey for second year in a row

Jaguar dealers were ranked in first place in the latest JD Power Dealer Satisfaction Survey for the second year in a row.

The latest results were published by What Car? and Jaguar scored an 85.5%, just 0.1% ahead of Lexus. Honda’s dealer network came third with 84%. Mercedes-Benz and Land Rover made up the top five with 82.6% and 82% respectively.

Chevrolet sits at the bottom of the table with 69.7%, behind Alfa-Romeo (72.7%), Fiat (75.7%), Peugeot (76.9%) and Mitsubishi (76.9%).

The analysis is based on the opinions of 13,511 customers who had a service experience with their dealership within the past 12 months.

Feedback was given on vehicles bought between January 2010 and December 2011 and focused on the service area; including the booking process, overall staff helpfulness, dealership facilities, quality of work and how fair the service charges were.

Jeremy Hicks, Jaguar Land Rover UK managing director, said: “Our dealer network is the most important point of contact we have with our customers and I am delighted that Jaguar and Land Rover have performed so well in the JD Power survey for the second year in a row.

"Our product line-up is the strongest and most diverse it has ever been, with new sectors of the market coming to the brand all the time, as proven by record sales in 2013. As our sales grow, so does the quality of our dealer network and we are proud that our dealers have been recognised by our customers, JD Power and WhatCar?”

Pendragon has the largest Jaguar representation of dealerships in the UK with its Stratstone premium division holding 17 sites. Inchcape has nine Jaguar sites and Jardine Motor Group and Hatfields both have six.

JD Power Dealer Satisfaction Survey 2013 results

1 Jaguar 85.5% XXXXX
2 Lexus 85.4% XXXXX
3 Honda 84.0% XXXXX
4 Mercedes-Benz 82.6% XXXX
5= Land Rover 82.0% XXXX
5= Toyota 82.0% XXXX
7 Skoda 81.4% XXXX
8 Volvo 80.8% XXXX
9= Kia 80.32% XXX
9= Nissan 80.32% XXX
11 Seat 79.5% XXX
12 Renault 79.3% XXX
13= Hyundai 79.2% XXX
13= Volkswagen 79.2% XXX
15= BMW 79.1% XXX
15= Citroen 79.1% XXX
15= Mini 79.1% XXX
18 Ford 78.6% XXX


Average 78.5%

19 Audi 78.0% XXX
20 Vauxhall 77.7% XXX
21 Suzuki 77.6% XXX
22 Mazda 77.25% XXX
23= Mitsubishi 76.9% XXX
23= Peugeot 76.9% XXX
25 Fiat 75.7% XX
26 Alfa Romeo 72.7% XX
27 Chevrolet 69.7% XX

X rating key

XXXXX  Among the best

XXXX    Better than most

XXX      Doesn’t really stand out

XX        The rest



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.