A new Kia dealership is set to open in Bedford this month.
Family-owned car dealer Bells Motor Group is to add the franchise at its Riverfield Drive site.
It has represented Volvo at that site for more than 14 years.
It already represents the South Korean car manufacturer at Northampton, where it also holds a Volvo franchise.
Emma Bell, a director of the group, told a local newspaper it was thrilled to add the franchise at Bedford after seeing Kia's growth.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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