South of England car dealer Vospers has turned a showroom into a casino.
The Nissan showroom at its Marsh Mills motor park was transformed into a casino with professional croupiers manning a craps table, roulette wheel and blackjack tables.
The transformation was only temporary, however, to mark the launch of the new Nissan Qashqai, What Car? magazine's Car of the Year 2014, with more than 75 guests.
Adam Preston, sales manager, said: “The launch of the new Qashqai is probably our most important ever and so we wanted to celebrate its arrival in style."
He added: “Attracting dozens on people to a car showroom on a wet Monday evening is no mean feat these days and the fact that so many people attended our event is testament to the quality and appeal of the new Qashqai.
“We’ve been staggered by the level of interest in the car.”
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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