Mazda hopes being the official vehicle partner of the Manchester Golf Show this weekend will put its latest cars in front of golf-loving corporate car users.
It will showcase the Mazda3, Mazda6 and Mazda CX-5 at the show, which opens tomorrow, because it recognises the British golfing audience corresponds well with its corporate target audience.
The three models, with Skyactiv efficient technology, are the most popular company cars within Mazda's range.
Additionally, visitors will also have the opportunity to win a Mazda6 Saloon Skyactiv-D Sport in a virtual hole-in-one competition being staged by the event's organisers.
Mazda head of fleet Steve Tomlinson said: "Many visitors to the Manchester Golf Show will be company car drivers, which is a core audience for Mazda.
"Last year's London Golf Show proved highly successful for Mazda and provided an ideal platform to promote our new generation of vehicles, with their unique fuel-saving Skyactiv technology."
Mazda has seen core fleet sales increase by 127% in 2013/14 against a total fleet market up less than 10% during that period, according to Society of Motor Manufacturers and Traders' (SMMT) data.
Mazda is forecasting that core fleet sales will soar even further in 2014 following the recent addition of the all-new Mazda3 to the range
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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