Maun Motors, one of the UK’s biggest independent light commercial vehicle dealers, has seen an uplift in sales of nearly 10% since adopting a new style of flexible, responsive website earlier this year.
The Mansfield-based company with 50 staff saw its March sales rise by 10% after it launched a responsive website developed by Autoexposure, the web solutions division of Motors.co.uk.
The new portal includes better search functionality, a finance calculator and search engine optimisation.
Maun has seen a significant improvement in performance. Comparing the first quarter of 2013 to the same period in 2014, the site enjoyed an increase of more than 11% in unique users. And while the number of pages viewed on the site increased by 7%, the time spent on the site fell by 9.5%, reflecting the improved search function for vans.
Andrew Kennedy, head of sales and marketing at Maun Motors, said: “Having been involved in our website development from the start, I knew there was a huge opportunity to improve the functionality and SEO of the site, but given the constraint of the old platform, it would be expensive to bolt-on a lot of the features we now wanted."
Autoexposure's Flex solution which has already been adopted by more than 100 car and van dealers.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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