BMW Group has marked its 100th birthday and announced a world tour which will bring its vision of the next 100 years of mobility to London.
The tour will display the BMW Vision Next 100 concept vehicle which it revealed as part of its celebrations in Munich on March 7, 100 years to the day since BMW AG was entered into the commercial register.
It will be displayed at London between June 16-26, when BMW Group will also reveal two further Vision vehicles from its Britain-based brands Mini and Rolls-Royce.
“Inspiring future mobility is a key aspiration of the BMW Group. This is clearly illustrated by the concept and title “Iconic Impulses. The BMW Group Future Experience”. The exhibition presents the company’s holistic view of future individual mobility – a perspective that sees the BMW Group and its brands continuing to create positive, emotional and personal experiences for its customers to enjoy,” said a spokesman.
“Visitors to the “Iconic Impulses. The BMW Group Future Experience” will experience the BMW Group as a thought leader presenting visions that reach far beyond the short term, offering a multi-faceted and inspiring perspective on the future of mobility.”
The exhibition will cover various future trends which will have a significant influence not only on the automotive industry but on society as a whole. It will explore the opportunities opened up through digitalisation and connectivity; the increasing role of technology in our lives; BMW Group’s vision of a sustainable future; and the company’s commitment to expand its efforts as a good corporate citizen.
To accompany the exhibition, the BMW Group will hold discussions for selected groups and stakeholders. The main aim will be to encourage an exchange between inspiring individuals from various fields outside the company and experts and talented individuals from within it. Together, they will debate and shape the development of various issues around future mobility.
“Over the next decade, the automotive industry is going to change more than over the last 30 years.
"Digitalisation will play a key role in its transformation and, as a driver of innovation, the BMW Group intends to remain at the vanguard of these developments in the automotive industry,” said the company.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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