Total has retained its position as Kia’s preferred aftermarket lubricants supplier for another five years.
Total branded automotive lubricants will be exclusively recommended and available to customers across Kia’s service network of more than 5,500 dealers in around 180 countries, including West European markets from January 1, 2017.
The extension of the initial cooperation, first started in 2011, means the Kia networks will receive access to high-performance Total Quartz engine oils, while Kia and Total will also develop joint marketing service programs aimed at increasing Kia dealers’ profitability, customer retention and customer satisfaction.
Steven Yoon, vice president of the overseas service division at Kia Motors Corporation, said: “For the past 5 years, Total has demonstrated it has the worldwide coverage, strong marketing capabilities and high-quality lubricant technology to meet the needs of our service network.
“Total will be a key partner for us in our global aftermarket strategy to enhance Kia customer and dealer satisfaction.”
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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