Renault will open its first Renault Electric Vehicle Experience Centre on February 16 in Stockholm, Sweden.

The manufacturer hopes the new concept store will allow it to better engage with the general public on the subject of electric motoring.

 “We will be able to use this concept store to interact with the public and help people to understand the opportunities and benefits of electric motoring,” said Gilles Normand, Groupe Renault Senior vice president, Electric Vehicles.

In the UK Chargemaster has already launched a multi-brand electric car centre in Milton Keynes.

The Renault EV Experience Centre features a display of Renault’s EV range alongside areas where visitors will find information about charging infrastructure and systems, local legislation, subsidies, conditions of purchase and electric-vehicle-related services.

It will be located in Täby Centrum, one of Sweden’s largest shopping centres, on the outskirts of the country’s capital.

Advisors will be available seven days per week to assist visitors. The store will also feature an advanced digital experience, including an exclusive electric car configurator to enable customers to find the model that meets their everyday needs.

Visitors will be able to familiarise themselves with the practicalities associated with electric mobility and find a personalised solution that matches their particular lifestyle.

Customers will also be able to order new electric vehicles.

“We are responding to emerging customer expectations by opening new urban distribution channels and by harnessing digital tools to deliver a better customer experience. As Electric cars is the leading technology to provide sustainable mobility for all, Renault has brought these two challenges together under one roof by proposing a new approach of the Zero Emission range distribution, and opening the first Electrical Vehicle Experience Centre in partnership with our major distributor in Sweden Bilia,” added Zakaria Zeghari, Europe Renault dealer network development director.

Stockholm was chosen by the brand because of the fast Electric Vehicle market expansion in Sweden, and the strong willingness of Swedish government to promote this technology

Renault confirmed it is looking at opening similar stores in other European cities.