Solutions provider Compliance Guys has launched a test drive app to streamline customer data collection and maximise customer purchasing.

The Test Drive App provides insights into customer purchasing behaviour, streamlines the process of verifying licences and collates information, such as the make and model of the vehicle and test drive dates and times.

Dealerships can track and analyse test drive data, allowing for informed decision-making and targeted marketing strategies.

The app also features a bolt-on finance function powered by Evolution Funding’s technology, with options for soft search pre-eligibility checking and ‘quote and propose’.

Jon Rix, co-director of The Compliance Guys, said: "We are excited to introduce the next evolution in automotive compliance with our Test Drive App.

"By combining advanced data collection capabilities with Evolution Funding's market-leading finance technology we are empowering dealerships to enhance customer experiences while ensuring maximum compliance with industry regulations."

David Bamforth, Evolution Funding head of new business, added: “We are delighted to support The Compliance Guys with their innovative vision for delivering enhanced compliance and data collection whilst also introducing finance options right at the start of the car buying relationship, the test drive. We are confident the app will assist dealers in their digital transformation.”