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Nissan dealership Alex F Noble & Son has celebrated a decade-long relationship with the Japanese manufacturer with a state-of-the-art new look for its showroom.

Work has been underway since November to transform the family-run business at Straiton, near Loanhead in Midlothian, in to one of the Edinburgh area’s most cutting-edge car sales environments.

Dealer Principal David Noble said: “Alex F Noble & Son has invested heavily into the new concept which replaces the traditional sales-focused showroom.

“The upgrade not only provides a fantastic working environment for our staff, but most importantly, early feedback from our customers tells us they are already enjoying the new experience.

“We’re very proud that Alex F Noble & Son is one of the top performing Nissan dealers in the country, both for consistent sales performance and customer satisfaction, and I’m personally delighted this new showroom further endorses our robust partnership with what is the fastest growing car brand in the UK”. 

Among the 21st century additions to the business which boasts an 84 year history of car sales are: a high-tech ‘welcome’ screen which can direct customers to the right location; touchscreen tables at which customers can browse Nissan websites; sales and service staff equipped with iPads; and a Nissan racing simulator where visitors can ‘drive’ the latest Nismo models

Noble said: “For 99% of the population, buying a car is the second biggest purchase they are likely to make, so it’s important that their experience is a good one. It doesn’t matter if you’re buying a Nissan Micra or a GT-R, all our customers receive a first class customer experience throughout their ownership. 

“Now, with our new showroom, that customer experience has just got a whole lot better.”