Volvo Car UK has announced a partnership with Fearne Cotton, broadcaster and founder of the multi-faceted wellbeing brand, Happy Place.

Volvo said it has partnered with Cotton to help educate the nation about electrification.

Through the partnership, they aim to 'inspire and empower' people to make more eco-friendly choices in their everyday lives, Volvo said.

As part of the partnership, Cotton will drive Volvo’s new fully electric C40 Recharge. The model features a 100% leather-free interior, and the carpets are made from recycled PET plastic bottles.

Kristian Elvefors, managing director of Volvo Car UK, said: “Fearne is an existing Volvo customer, so we are delighted to now partner with her on our exciting sustainability journey.

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