Dealers need to pay more attention to how they present finance online, according to finance software company Codeweavers.

The growth in personal loans as well as more use of online banking means dealers who want to offer their own finance need to ensure it’s clear and visible to customers viewing their websites, says Codeweavers.

The company's sales director Shaun Harris said: “Having a total finance offer online, complete with pricing that the consumer can adjust to create their own perfect finance package must now be considered an entry-level requirement for all dealers.

“A simple ‘finance available’ statement of data capture form is very short of what customers expect.

“For years dealers have been aware that showroom merchandising is important; the light and the positioning can make a difference. This is absolutely true for the online experience.

“Areas such as presenting stock low to high in monthly payments can make a difference and it’s something we are spending more time working with dealers to develop.”

The company is running a webinar on August 26 at 1pm. Dealers can register to take part here.