MG Motor UK has launched a new online aftersales dealer portal which enables its franchised retailers to access the latest aftersales marketing, parts and pricing information.

The brand said that the customised online platform also enables its rapidly-expanding network of over 90 UK retailers to enhance the aftersales customer-service offering with digital invoicing for parts orders along with a full suite of functionalities for capturing all servicing work.

Harvey France, head of aftersales and parts at MG Motor UK, said: “Customer retention is a key priority for our brand and the launch of this digital platform ensures our dealers are fully supported and equipped to deliver a high-quality standard of service.

“Fast and efficient processing means responding to customer enquiries in a far more efficient way, meanwhile dealers will be able to track their parts and accessories performance against individual plans, too.”

MG said in a statement issued today (April 11) that its online aftersales dealer portal system represented “a key component of MG’s long-term investment in growth”.

By utilising this digital tool, MG’s dealers are further equipped to offer an effective customer-focussed approach as all the relevant information on parts, servicing, invoicing, marketing and aftersales performance is contained within the easily accessible online platform, it said.

Instant access to marketing material, parts pricing information, dispatch lead times and product codes will all be facilitated by the toll-out of the new system.

Digital invoicing, meanwhile, is set to simplify and accelerate the invoicing process, while providing both the dealer and customer with a digital service record for easy future reference.

Dealers can also use the system to check the availability of genuine MG parts via a live and centralised parts database.

France added: “The live parts database now allows service departments to instantly assess how soon a customer’s vehicle can be repaired and returned to them.

“While the introduction of the system is directly helpful for dealers, it will provide our customers with complete transparency and easily accessible information about their car provided by their dealer”

Further benefits for the customer include a full digital service record of checks and maintenance.

MG said: “When a customer visits their local MG dealer for a service, the details are logged on the MG Digital Service Records system. This way, customers have full access to the service history of their vehicle through a national database of MG dealers.”

To mark the launch of the new online portal and the new Digital Service Records system, MG Motor UK is offering customers 12-months free MG Assistance managed by the AA and a special edition Morris the Bear soft toy when they bring their MG to a franchised dealer at the recommended service intervals.