Lotus Cars has revealed that the name of the replacement for its Elise sports car will be Emira as it unveiled plans for growth and a new omnichannel retail strategy this morning (April 28).

The Hethel-based performance car brand unveiled details of a new corporate identity (CI) for its franchised car retailers alongside details of its new product roadmap as part of a 'Driving Tomorrow' virtual conference. 

It announced that the first of its new CI car retail locations had already opened its doors in Manama, the capital of Bahrain, and others would follow across the globe – alongside a new digital retail platform.

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