Groupe Renault’s Renault Sport line-up will now operate under an Alpine Cars business unit as the OEM targets a future of fully electric performance cars.

Following on from Renault’s rebranding of its long-standing Formula One team under the new banner, the move has been made as part of a reorganisation of the Renault Group by brand, a statement revealed.

But the move will not take the form of a wholesale rebrand, a spokesperson told AM this morning (May 11), with R.S. branding remaining on high-performance versions of the Mégane and Clio hatchbacks and throughout the franchised retail network.

Alpine chief executive Laurent Rossi said: “As part of the reorganisation of the Renault Group by brand, it is essential that the various entities that make up the Business Unit bear the Alpine name and embody the values and ambitions of the brand.

“Alpine aims to be a premium sports brand at the forefront of innovation and technology.