Toyota and Lexus will drive franchisees' aftersales customer retention by extending the warranty on its cars to 10 years and 100,000 miles through its new service-activated Relax scheme.

Through the Japanese brands’ new aftersales offering the owners of Toyota and Lexus vehicles aged up to 10 years or 100,000 miles will qualify for a year of warranty cover whenever they visit a franchised retailer for a service – incentivising use of the authorised network.

In an online conference announcing the June 1 launch of the scheme, Toyota GB rand awareness manager Matthew Blake confirmed that all vehicles qualify for the offer, even if they have missed previous services or have been serviced by independent operators in the past.

Van and pick-ups will also benefit from the extended cover offer.

Toyota (GB) customer services director, Rob Giles, said: “This is a game-changing proposition that redefines the manufacturer warranty, giving our customers the reassurance and value of cover for up to a decade of motoring.