Kia is celebrating its best-ever market share in Europe as Porsche sees its registrations rise to their highest ever level in-spite of the COVID-19 pandemic.
Mainstream Korean car brand Kia saw its European market share rise to 3.9% in the first half of 2021 as its new car registrations grew 40.8% in a market up by 27.1% overall, according to data published by the European Automobile Manufacturers’ Association (ACEA).
Meanwhile, Volkswagen Group’s premium sports car brand has followed a strong end to a COVID-hit 2020 with record sales as its Taycan electric vehicle (EV) continues to find new owners across the region.
Kia’s sales of 251,236 year-to-date compared to 178,393 during the same period last year.
In the UK, meanwhile, the Korean car maker registered 45,277 units, making up 18% of Kia’s European sales.
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