INEOS has agreed franchised sales and servicing contracts with Cambria Automobiles and JT Hughes as it works to establish a 23-site UK retail network by July next year.

The manufacturer revealed yesterday (September 28) that it is targeting 200 retail sites globally for its Grenadier 4x4 by the time the long-awaited model is launched in summer 2022.

Existing BMW franchisees are being specifically targeted, it said, due to their existing “expertise in servicing the Grenadier’s BMW engines”.

Cambria Automobiles; Compass Tractors, in Bridgwater, Somerset; and JT Hughes, Telford, have already been signed-up to the franchise in the UK.

As part of a sales and aftersales blueprint created with the help of Robert Bosch GmbH, INEOS said that its primary network will be complemented by access to over 10,000 Bosch Car Service workshops worldwide.