Isuzu UK has celebrated the “vital” expansion of its pick-up dealership network after Chorley Group became the latest of 16 new additions in 2021.

The Lancashire based car retailer opened its facility on Ackhurst Road on October 1 to complete a period of network growth for the Japanese brand which has been the largest since the launch of the first D-Max pick-up truck in 2012 – taking the OEM to 105 retail sites.

The new D-Max has created the foundations for the new period of growth.

William Brown, the managing director of Isuzu UK, said: “The sales success and positive reaction surrounding the all-new Isuzu D-Max has been both rewarding and challenging, with demand currently outstripping supply.

“However, with our plans for growth over the coming years, it was vital to have an expanded dealer network in place to deliver the standards of service that our current and future customers expect from the pick-up professionals.”