Lamborghini in the UK is on course to bounce back from the COVID-related drop in sales and is eyeing the next step in its electric vehicle (EV) strategy.

Francesco Cresci, Lamborghini director of the EMEA Region (Europe, Middle East and Africa), has praised the work of his 11 UK dealers over what has been a difficult 20 months overshadowed by the pandemic.

“For sure it has been challenging,” Cresci, speaking exclusively to Jim McGill for AM during a visit to Lamborghini Edinburgh, explained, “but across our whole UK network of partners the commitment and drive to succeed has been exemplary.”

While Lamborghini global sales in 2021 are set to exceed the company’s previous record year of 2019 when 8,205 units were sold, — and again recovering from the COVID-affected 2020 total of 7,430 — the UK too will deliver improved performance.

From its record of 658 units in 2019, UK sales fell to 517 last year. Though Lamborghini will not reveal specific figures ahead of year-end, 2021 will show a significant improvement.