Volkswagen Financial Services (VWFS) has partnered with Wagonex to pilot a subscription service for the new Cupra Born performance electric vehicle (EV).

The Catalonian brand’s new EV hatchback, which is arriving in UK dealerships now with a starting price of £34,715, is being offered on a three-month subscription package which includes the cost of the vehicle, insurance, roadside assistance, 24/7 Driverline support as well as any maintenance.

But while the Born is currently being offered for £343.73 per month over the term of a 48-month, 6% APR PCP finance contract via the Cupra website (with a £6,943 deposit), subscriptions start from £699 per month for the mid-range V2 Born.

A statement related to the new subscription pilot suggested that “younger people” would be keen to take-up the all-in-one service.

It said: “Research by Volkswagen Financial Services UK (VWFS) has found that 61%* of people aged 18 to 34 are interested in accessing a car via subscription, similar to services such as Netflix, where you can cancel anytime.