Vauxhall is “at the vanguard of automotive retail” after one-in-five of its March new car sales resulted from customer orders placed online.
Peter Brown, the chief executive of online car retail software supplier drivvn, claimed that its data from the Griffin-badged car brand’s March registrations period proved that consumers “prefer to do their research and make important decisions online”.
Over a fifth (21%) of new Vauxhalls sold via retail in March in the UK was ordered online, marking a record month for online sales for the Stellantis-owned OEM.
“Vauxhall is at the vanguard of automotive retail, which gives buyers an unprecedented choice in how they make their purchase,” said Brown.
“A contact centre supports the customer journey, and they have a wealth of information at each stage of the process.
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