Jaguar Land Rover (JLR) has revealed that it will roll-out an agency model retail agreement for its car retail franchisees by 2024 – but has refused to comment on potential network cuts.

The British carmaker, which has seen a dramatic Arch Concept corporate identity roll-out by its franchises in recent years, is making the move in a bid to improve its customers’ omnichannel retail experience.

Its move comes as Nissan stands accused of trying to implement a “cloak and dagger” retail restructure which will include around 20 site closures in a bid to achieve improvements in customers’ digital and physical retail journey.

JLR UK managing director Rawdon Glover told AM: "Jaguar Land Rover UK will transition to a ‘direct to customer’ agency model by 2024. 

“This will improve customer experience and optimise on- and offline touch points in line with our digital transformation, and elevate our iconic brands to the levels of modern luxury determined by our Reimagine strategy.”