Supercar specialist Bugatti has followed Aston Martin with a redesign of its logo and brand identity as part of a bid to become a “wider-reaching luxury brand”.

Last week Aston Martin moved to update its winged logo after announcing an injection of £650 million in funding from The Saudi Public Investment Fund (PIF), led by the crown prince Mohammed bin Salman.

Now the French brand has revealed its new image and company mantra.

Bugatti has taken inspiration from founder Ettore Bugatti’s motto “If comparable, it is no longer Bugatti” with its new “Create the Incomparable” slogan.

And the brand describes its new corporate identity as a “key part” of an evolution that will bring new technologies and the exploration of opportunities “outside the automotive territory”.