Citroën franchisees across the UK will be preparing to implement a new brand identity for the French carmaker after the unveiling of a redesigned version of its iconic ‘deux chevrons’ logo.

The Stellantis-owned carmaker released a series of images detailing elements of the new corporate identity (CI) this morning (September 27), revealed that the changes mark a tenth evolution of its logo in 103 years.

Its new CI will debut on a new concept car at the end of September, before being introduced on new products and concepts from mid-2023, Citroën said.

No specific details were given about the expected schedule for its roll-out across digital, dealership and corporate environments.

Citroën’s global brand designer Alexandre Revert said: “As we look to the future, it was logical for us to close the loop by coming back graphically to André Citroën’s first logo which represented the genuine promise of affordable and innovative mobility for all.