Kia customers will be able to collect credit for free electric vehicle (EV) charging as part of a new rewards echem set-up in partnership with &Charge.

Accessed via a smartphone app, &Charge allows users to collect EV charging credits when shopping at a number of UK retailers including M&S, booking.com, Ocado, Waterstones, Boots, B&Q, Wickes, Foot Locker.

Credits can be redeemed to pay for public charging sessions.

Customers can also earn credits by providing information and feedback on public charging stations.

Sjoerd Knipping, vice president marketing and product at Kia Europe, said: “As we expand our EV offering, it is important that the charging network offers the same accessibility and quality of experience that our customers have come to expect from our state-of-the-art EVs.