Tesla proved that it remained the “EV brand to beat” after Q4 deliveries drove a 59% rise in profitability for Elon Musk’s zero-emissions car brand.
Musk predicted that volumes could soar from 2022’s 1.3 million units to two million globally this year after a late rally for the brand which saw it deliver almost a third of its full-year UK volume in December alone.
And while this month’s new car price cuts may have triggered “ill-feeling” among recent customers and compounded issues with falling used car values, analysts suggest that the move has left the business better placed to do battle with its rivals on price.
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