Suzuki GB director of automobile Dale Wyatt praised his brand’s car retailers after scooping the Institute of Customer Service (ICS) Awards 2023 Trusted Quality Provider accolade.

Wyatt collected the prestigious accolade at a ceremony hosted by comedian Shaparak ‘Shappi’ Khorsandi at the London Hilton on Park Lane this week and immediately revealed that he was “so proud of team Suzuki”.

Suzuki GB won its awards after being ranked as the number one automotive brand in the Institute of Customer Service’s Customer Service Index no fewer than six times in recent years.

It was the only automotive brand to line up alongside fellow winners including Aldi, Lidl, First Direct and IBM as 20 awards were handed out at this week’s annual event.

Commenting on the win, Wyatt told AM: “In an ever-changing world in our industry, alignment in the same direction is key in providing the highest levels of customer satisfaction and customer concentricity would be impossible without that.