Ford has confirmed to its retailers its plans to roll out an agency model across Europe as it overhauls its customer journey to focus on electric vehicles (EV).

The Blue Oval brand outlined its new EV sales strategy at its Bring On Tomorrow Live event in Copenhagen, Denmark to its retail partners from across Europe “who will be fundamental to delivering next-generation customer experiences”.

It said agency would "ensure that customers get a consistent price whether they shop online or at the store of their choice".

A spokesperson for Ford told AM: "We have already launched the agency model earlier this year in the Netherlands and are gaining a lot of valuable insights for our future roll out to other markets.

"Our approach to the agency model is not limited to our electric vehicles but our entire portfolio.