AM readers share views on why Chinese brands will challenge established OEMs

More than half of respondents to an AM survey (53.7%) believe the UK’s established car brands will struggle to defend their market share against new electric vehicle (EV) focused entrants.

New Chinese brands such as BYD and GWM Ora have already launched in the UK and other new entrants including Omoda, Nio and B-On are all lining up to kick-start sales within the next 12 months.

However, nearly a third (29%) of AM’s poll respondents are more optimistic about established original equipment manufacturers’ (OEMs) chances to defend their position.