China's car manufacturing giant Chery is preparing to launch its second UK new car brand just months after sales begin of its launch brand, Omoda.

Branded Jaecoo, and positioned as a more premium sister brand to Omoda which launches in March 2024, it will begin with sales of the Jaecoo J7 mid-size SUV during summer 2024.

A dealer network, initially consisting of 50 sites, is being established. Omoda says it has plans to expand to 100 sites by the end of 2024.

The first franchise partners – Endeavour Automotive, Listers and Peter Vardy – have already committed to the brand.

"With both brands, the offering caters to a broad spectrum of consumers, offering more premium and luxurious options as well as more mainstream vehicles, always with design and technology at their heart," said Chery's statement.