Author: Simon Ryan, managing director of digital marketing agency Social Advisors.

Constructing a social media plan is overwhelming, and a car dealership is a highly competitive marketplace that cannot afford an unfocused social media plan. Your primary focus is always connecting with your target market.

Why is social media so valuable?

When the customer walks through your car dealership showroom doors, you engage them with professionalism, conversation, establish trust and respond with confidence. When your potential consumer enters a social media channel, your social media content will follow the same process, but the tool set is different.

How to:

Video presentations

Video presentations are considered social media peak performance because the consumer is receiving information and entertainment simultaneously. The sights and sounds, including, your commentary is rated the number one experience for a consumer.

Social media posts

Social media posts are the campaign backbone for any social media channel. The driving factor for your social media post is an eye catching title, which will entice the potential lead to access the link. When the consumer accesses the link, you will have less than 10 seconds to capture their attention.

Consumers live in a one click world, so your link needs to lead toward your website. This will give you control over the loading speed, and the potential for a consumer to connect with you via a contact form.

Blogs

The storyline of your car dealership is composed in your blog posts. Your blog needs to be conversational, simple to read and stir an emotional response toward your car dealership brand. Everyone loves a story, and consumers want to feel a connection to your brand.

Feedback and comments

Whether you have posted a blog or a short social media statement, the entire premise behind social media is engagement and connecting. You want to encourage two way communication, so the consumer feels their opinion is validated.

Social sharing

Even though video provides information and entertainment access for the consumer, social sharing is the magical gem in social media content. If a potential consumer falls in love with your car dealership quote, or your blog enlightens their soul, the consumer has the power to share it with thousands of people.

If you are seeking an incredible moment to connect with your audience, social sharing is top of the social media pyramid, which will propel your car dealership’s success through social media engagement.