Seat UK has launched a new crowd-sourcing competition, inviting the public to set the look and specification special edition of the forthcoming Ateca SUV.

The competition, at https://yourseatateca.seat.co.uk/firstedition, is open now until April 22.

Entrants can define the style and substance of the Ateca ‘First Edition’, based on what type of person they are and the life they lead.

The online competition will automatically show seven questions, each with two possible answers.

Based on the data it reveals, and the 192 possible outcomes, the portal will generate a profile of that person’s character and an Ateca to suit their lifestyle needs.

The data collected during the campaign will help inform Seat on the exterior styling and equipment list of the eventual UK only Ateca ‘First Edition’.

Revealed and available to order on May 1, together with full pricing and specification for the rest of the range, the first cars will be in UK showrooms from September.

The competition winner will receive a holiday for a family of four worth around £3,000, to beautiful Barcelona, Seat’s home city.

The official hashtag is #yourSeatAteca.