Hyundai Motor has announced the name of its new sub-compact SUV will be the Kona.
The all-new B-SUV will be the fourth member of the brand’s SUV family in Europe consisting of Grand Santa Fe, Santa Fe and Tucson.
“The all-new Hyundai Kona is an important milestone of Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021 launching 30 new models and derivatives,” a spokesman said.
“Building on Hyundai Motor’s SUV credibility with more than 1.4 million sales since the introduction of the first generation Santa Fe in 2001, the All-New Hyundai Kona is a true SUV.
The name Kona continues Hyundai Motor’s SUV naming strategy and is derived from the Kona district on Hawaii.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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