Customer contact specialist Moneypenny has acquired business solutions provider the MadeSimple Group as it prepares to “accelerate the growth” of its digital products and services.

The web chat, answering services and outsourced switchboards business had added a range of company formation, virtual offices, website creation and co-working space solutions to its portfolio with the move to acquire the London-based operation.

MadeSimple’s team of 45, which a statement claimed had helped form more than 650,000 companies over the past 15 years, will continue to work in London.

Mark Finlay, mergers and acquisitions director from Moneypenny, said: “We are delighted to welcome MadeSimple into the Moneypenny Family.

“They have a great brand and the combination of the two businesses further compliments the services we can offer our clients.

“It provides a great opportunity for us to accelerate the growth of our digital products and services, such as Pocket Phone System, Mobile Answering App and Live Chat.

“We are experts in helping small businesses prosper and believe that our respective customer bases provide a perfect fit. Howard and his team have built an incredible business and we look forward to supporting their future growth.”

Howard Graham, chief executive and Founder of MadeSimple, added: “We are excited about the opportunities this next phase presents for our business and more importantly, for our team and customers.

“The suite of services provided by Moneypenny ideally complements the needs of our customer base.”