Together with global research firm GWI, CarGurus is creating a car buyer trust index, to build on the critical role that trust plays in such a major purchase.
In this webinar, car dealers will learn:
• How much do consumers trust the car industry in general?
• How much do consumers trust specific car brands?
• What role does trust play along the car purchase journey.
• How much do consumers trust car supermarkets/franchises/ dealers/ independents?
• How much do consumers trust the government/trade bodies/councils?
Our speaker is James Drake, Senior Manager, PR & Communications UK at CarGurus.
The webinar is sponsored by CarGurus and hosted by AM.
Chairing the webinar will be AM editor Tim Rose.
Webinar recording
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
Login to comment
Comments
No comments have been made yet.