Close Brothers offers car retail insight tools through Auto Trader partnership

Close Brothers Motor Finance has teamed-up with Auto Trader to launch a “motor finance industry-first data tool” offering consumer demand insight to car retailers.

Powered by Auto Trader and delivered by Close Brothers Motor Finance, the new system will collect and analyse dealers’ forecourt statistics to help dealers to manage their stock more successfully, it said.

The partnership allows Close Brothers customers access to Auto Trader market data through their Account Manager platform, facilitating analysis and allowing them to compile key points in a bespoke dashboard.

Managing director, Seán Kemple, said: “It’s rare to see a genuine industry-first and the power and depth of Auto Trader’s market leading intelligence will combine perfectly with our market knowledge and strong dealer relationships.

“The intelligence provided will bring powerful data to life and help dealers make more informed decisions around managing their forecourts. 

“Working smarter, not harder is arguably the ethos behind this partnership and product.”

Auto Trader chief executive, Nathan Coe, said: “In September we saw over 65 million visits to our marketplace. This coupled with the 13,500 retailer partners that work with us, over 400,000 vehicles listed, and daily analysis of circa 900,000 vehicles across the market, enables us to generate the highest quality insight to support our customers’ businesses.

“Surfacing insights alongside CBMF’s intricate knowledge of their customers will provide a powerful tool to help retailers capitalise on the opportunities in this incredibly fast-moving market.

“A retailers’ experience will always be invaluable, but we consistently see that the very best performing businesses are those that complement their expertise with data. Today we’re recording significant changes to price, supply and demand on an almost daily basis and so it’s never been more important to be up to date with these market dynamics.”