Close Close
Poll

How do you expect the capital investment demands of your franchise to change between now and 2020? Please leave a comment.

View the poll
AM Online

CarSnip launches new car search engine

CarSnip is launching a new universal car search for used cars, which is set to go live as a beta version later this month.

The new search engine is dedicated to used cars and has been designed with both dealers and consumers in mind.

CarSnip has aimed for ease-of-use for consumers visiting the site, calling it the “Google of the used-car world”, while dealers can advertise their whole stock pile for free.

A database of dealers is currently being built, gaining permission for the search engine to take the consumer directly to the dealer’s website. The beta version will initially contain more functions than the simplicity of its end goal but, following consumer and dealer feedback, it aims to implement these changes as soon as possible.

Eventually, founder Alastair Campbell aims for it to be so simplified that you’d only need to type in “seven seater, £6,000” and it will search for those options across its whole dealer database.

Campbell said: “Our database has been built completely from scratch, so we can make the site whatever we want it to be.

“There are currently 55,000 links to cars on sale, within our database. We want to stop dealers paying other hosts to showcase their content as, to put it simply, they shouldn’t have to.

“The volume of cars will be bigger than anywhere else because we’re not charging dealers. Dealers currently advertise some of their current stock on third party websites, but CarSnip can take consumers through to any one of the cars that they have advertised on their website.

“The site will always be free to dealers, pay-per-clicks or advertising may be introduced, but that will be further down the line.”

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.