Aftersales systems company Clifford Thames has won contracts with BMW and Mercedes-Benz.
In collaboration with AutoConsult, Clifford Thames has won BMW’s Europe-wide tyre order project, which includes the integration of Mini and BMW Motorrad.
The system will integrate into internal BMW systems and will roll out across European markets within the next 18 months.
Separately, Mercedes-Benz Europe has appointed Clifford Thames to provide back-end services, connecting its order platform with tyre suppliers throughout Europe.
Managing Director of Clifford Thames in Bonn, Peter Lichtner said: “These wins are critical to growth of the business in Europe. We’re particularly excited about the new opportunities these projects offer and look forward to delivering, once again exceeding customer expectations.”
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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