Review
The Mercedes-Benz C-Class has secured a spot in the top 10 new cars of 2017. By the start of November, 41,281 units had been registered – only 1,900 cars fewer than the Vauxhall Astra.
Mercedes’ marketing activity suggests its strong performance will continue to the year’s end. Currently, customers get a £6,115 deposit contribution on an entry level C200d SE if they sign up to a 48-month PCP, which will cost them just £299 per month. In contrast, Audi is putting a £3,150 deposit contribution into its PCP for the A4 diesel, which will cost the buyer £313 monthly.
The level of customer incentive Mercedes-Benz is sustaining means the C-Class can be attainable for existing customers trading in a smaller A-Class or CLA-Class, if they wish to move up the range. Winning new buyers and moving them up through products is a crucial part of Mercedes’ strategy. Dr Dieter Zetsche, Daimler chairman and head of Mercedes-Benz Cars, once told AM the premium brand had been held back by its first-generation A-Class’s inability to attract 30-something executives who it could try to hold on to.
Having lived with an A-Class in 2014, and now spent almost two months using our long-term test car, the attraction of the C-Class is understandable. It’s a noticeable step up in terms of interior quality and driving refinement, as befits a model that has company car user-choosers and middle-class families in its sights.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
Factsheet
Price: £39,405 when new (est £26,000 now)
Engine: 2.1-litre diesel
Performance: 0-62mpH 7.6secs, top speed 142mph
Gearbox: 7sp auto
Fuel efficiency: 64.2mpg
CO2 emissions: 114g/km CO2