Kia calls its new flagship Magentis understated, but believes the mid-size executive car will transform its fortunes in the D-segment.

Taller, wider and longer than the current model, it’s also more expensive, starting at £15,000 for the entry 2.0-litre 144bhp petrol, compared to £10,000.

The range topping 2.7-litre 188bhp V6 – which comes with an all-new five-speed automatic gearbox as standard – is priced £18,000. The line up sees a diesel added for the first time, the 2.0-litre 140bhp turbo, which will be launched with a new six-speed manual ’box in May.

With the current car based on a value for money proposition and attracting older buyers, Kia believes dealers need to look for a new customer base. Typical buyers will be looking for something different. Sales expectations have doubled from 1,000 to 2,000.

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